35 * $1.99

I was at the grocery just now. It appears as though this week’s TV Guide has thirty-five variant covers, celebrating some anniversary of Star Trek.

They must realize that Star Trek fanboys will go out and buy all 35, earning them a quick buck. This is, of course, in addition to the many variant cover sets of Star Trek they’ve already done.

I’d love to be the marketing genius who realized that particular cash cow.

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